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Verizon customers were either satisfied with their current network or simply not interested in the Palm Pre?!
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Recent analytics from online behavioral research company Compete.com shows that Verizon Wireless may not see quite the boost some expect from a forthcoming Palm Pre launch on its network.
Elaine Warner, director of Consumer Technologies for Compete, took a look at which wireless customers were “shopping around” for a device not offered by their current carrier. For example, a customer on Verizon Wireless who might be shopping for the Palm Pre over at Sprint. Warner calls these customers with wandering eyes “pre-churners” and identifies them by their having accumulated 10 or more page views per month on a competitive carrier’s Web site.
“There’s been this question of could this device do better on Verizon or AT&T?,” Warner says.
At first glance, it appeared that Verizon customers were either satisfied with their current network or simply not interested in the Palm Pre. In fact, only 1.7 percent of Verizon pre-churners were interested in the Palm Pre, suggesting that bringing the Palm Pre to the carrier won’t actually help it retain some of its riskiest customers.
While that was all good and fine, Warner took things a step further, wondering how many Verizon Wireless customers might be exhibiting pre-churner behavior with a hankering for AT&T’s iPhone 3G S.
According to Warner’s data, a whopping 14.8 percent of Verizon Wireless’ pre-churners were checking out their Apple-branded options over at AT&T, specifically the iPhone 3G S (surprise, surprise). That’s 40 percent higher than that of pre-churners from Sprint or T-Mobile USA.
“I think that suggests Verizon might still have something to worry about in the iPhone,” Warner concludes.
Do you agree with the research mentioned in Wirelessweek ? [source: Wirelessweek]
