Palm Inc. unveiled a thinner, less-expensive smart phone called the Pixi, part of the handset maker’s effort to turn itself around. The announcement comes three months after Palm launched its Pre phone, which is positioned as a rival to smart phones such as Apple Inc.’s iPhone.
Palm Wednesday also said it was cutting the Pre’s price to $149 with a two-year service agreement with provider Sprint Nextel Corp. and after a $150 instant rebate and a $100 mail-in rebate. The Pre previously cost $199 after rebates. The move brings the Pre closer to the iPhone, which starts at $99.
While Palm declined to provide pricing for the Pixi, the company considers the Pixi to be a less-expensive alternative to the Pre, much like the Centro was a consumer-friendly counterpart to the company’s long-running Treo line.
Palm said the Pixi will be available through Sprint in time for the holiday season.
[source: WSJ]
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